• Olympus Insights

Takeaways from Alphabet's Annual Report


Taken from Alphabet's 2019 Annual Report


  1. In 2018 Alphabet generated over 85% of total revenues from advertising.

  2. During fiscal year 2018, Alphabet spent $21.4 billion on Research and Development.

  3. As of December 31, 2018, Alphabet had 98,771 full-time employees.

  4. During fiscal year 2018, Alphabet's Operating Income was $26.3 billion.

  5. Google's revenues are based on a cost-per-click basis, which means an advertiser pays Google only when a user clicks on an ad.

  6. An Alphabet company called Loon announced that it will start to bring its balloon-powered internet to regions of central Kenya.

  7. Google’s core products and platforms such as Android, Chrome, Gmail, Google Drive, Google Maps and YouTube each have over one billion monthly active users.

  8. In 2017, the European Commission decided that certain actions taken by Google regarding their search results and ads infringed European competition law and imposed a fine of $2.7 billion.

  9. As of December 31, 2018, Alphabet had $109.1 billion in cash, cash equivalents, and marketable securities.

  10. In 2018, Alphabet's stock-based compensation was over $10 billion.


Please note: Olympus Wealth Management is a Tulsa based investment fund which may or may not own holdings in Alphabet and readers should not take the above statements as a recommendation to buy or sell Alphabet stock but instead as an informative article meant to increase one’s knowledge of the company.

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